Nearly two-thirds of all Americans now own smart phones and younger Americans are leading the way, according to new data from Nielsen. Among U.S. mobile phone users, 64% are using smart phone, according to a Nielsen report for June to August 2013. That’s up from 61% penetration, which Nielsen reported for March to May 2013.
An overwhelming majority of younger Americans are using smart phones.
Among adults 25 to 34 who own a mobile device, 81% are using smart phones, Nieslen reports. Among teens 13 to 17 years old, nearly 70% own a smart phone. Older Americans report the lowest usage, with only about half of adults over 55 years old using smart phones.
Android devices continue to be the most popular operating system, with 53% of smart phones running Android. And Android and Apple devices are still the most popular, with 61% of summer buyers selecting Android-powered phones and 34% opting for iPhones.