Email Marketing, Higher Education, SEO, Social Media 30 Oct 2013 Is Facebook Worth Your Marketing Dollars? As marketers survey the social media landscape, Facebook seems an obvious choice for ad dollars. But a new survey says Facebook may be least effective use of your digital marketing… debbie.m
Higher Education, Mobile, Social Media, Uncategorized 28 Oct 2013 More Faculty Using Social Media in Teaching Social media is moving rapidly into the classroom -- but we're not talking about students tweeting and blogging during lectures. Rather, a growing number of faculty members are using social… debbie.m
Uncategorized 23 Oct 2013 The Best Day for Email Marketing Imagine that you've created a dynamic email marketing campaign, rich with content, data and images. Users will open it, forward it, and click through to your website. You'll convert some… debbie.m No Comments
Higher Education 21 Oct 2013 Common Application Woes Frustrate Students, Admissions Technical glitches with the Common Application, an online college application accepted by more than 500 institutions, is forcing many schools to delay application deadlines and frustrating anxious high schoolers. The… debbie.m
Email Marketing, iPhone & iPad, Mobile, Responsive, Social Media 18 Oct 2013 Recruiting Needs a Digital Refresh As college admissions directors worry about enrollment, digital marketing is more important than ever. Young Americans -- those tech-savvy teens that colleges are trying to reach -- are heavy users… debbie.m
iPhone & iPad, Mobile, Responsive, Social Media, Uncategorized 16 Oct 2013 Why You Need Better Mobile Products Now Are you mobile products as sophisticated as your website? Answer honestly. If not, you better make improvements -- and fast. Smartphone and tablet usage in the US is soaring and… debbie.m
Social Media 14 Oct 2013 Why More People Should Watch Your Videos Online video usage is soaring, with young and older adults increasingly posting and viewing videos. And that means fresh marketing opportunities for organizations to reach users with targeted video messages.… debbie.m
Uncategorized 11 Oct 2013 LinkedIn Expands to University Pages LinkedIn is reaching out to the high school set with its new University Pages. The new feature allows colleges to create pages for their institution, and users can connect with… debbie.m
Mobile, Social Media 09 Oct 2013 Want to Reach Your Students? Try Texting Are your students missing assignments and updates? Perhaps it isn't your messages, but the way you're communicating. With college-aged students favoring SMS (text) messaging and social media, universities should take notice.… debbie.m
Mobile, Social Media 07 Oct 2013 Where Are You? Mobile Location Use Growing Listen up mobile marketers: More mobile users are taking advantage of location-based services on their devices. According to new data from Pew Research Center’s Internet Project, 74% of smartphone owners 18 and… debbie.m
