November 8, 2013 debbie.m

Making the Right Mobile Choices

Here at Sanmita, we’ve been thinking a lot about mobile solutions. Mobile offers opportunities to reach users anytime — as long as they have a smartphone or tablet with them (which most people do these days). And we know they want straightforward design and easy navigation. They want all the features of a desktop site, but tailored for smaller screens.

Ever tried to view a desktop site on your mobile device? It is incredibly frustrating. The content is difficult to read and navigation. Users constantly need to zoom.  But responsive websites make this seamless, adjusting the content to any size screen.

To provide a glimpse of just how important mobile-friendly sites are, Sanmita is building a free tool where you can see how a website looks on a smartphone, tablet and desktop.


With our tool, you can plug in any website and you’ll see how it behaves in different formats. If the website is responsive, it will adjust to the screen size, preserving key features and offering easy navigation.

But which mobile strategy should you employ? How do you know if a mobile application or a responsive design is right for you?

The answer is different for every organization. It depends what users you’re trying to reach and what content you want to deliver.We can help decide the best solution. We build responsive sites, we can offer a tool to make your current site responsive or design a mobile app. 

So how do you choose between a mobile site or a mobile app (or maybe you want both, that’s fine with us!)  Let’s start by breaking down the options:

A mobile site is friendly on any portable device. It improves your reach, as users can access your content anytime they choose.

If you’ve picked a mobile site, you have choices:

  • Responsive site: A new site that adapts to any screen size, including desktop computers, smartphones and tablets
  • Smart Filter: A more efficient option. With our exclusive Smart Filter technology, we take your current site and use our tool to make it responsive. That saves you time and money.

A mobile app is customizable, as it is built from the ground up. It offers a rich experience loaded with specialized content and images. It only serves the needs of mobile users, allowing tailored features people want to access on-the-go, like  scheduling or forms. But mobile apps can be pricey and take time to build.

Whatever you choose, make a choice and quickly! Mobile use for web browsing is growing rapidly, particularly among younger consumers. They are expecting mobile-friendly content and it should be easy to access your information from a smartphone or tablet.