Here at Sanmita, we’re constantly developing new tools to help our clients. One of our latest projects is an email marketing tool to help clients improve their enewsletters. Email marketing is a cornerstone of most digital marketing plans. They are a way to promote your institution or business and a direct connection with potential clients. We want to help you do that more effectively.
The Sanmita team is developing a new email marketing tool that offers innovative ways to track effectiveness and conversion. And, of course, it is customizable and easy-to-use. We are testing it with clients in India, and, in the near future, we will roll this product out to our US clients.
Our email product offers innovative intelligence tools:
- One key option is sending out two different versions of your email newsletter. The content could be vastly different, or just slightly altered. Either way, our system will randomly send the select between the versions when the email goes out the group, with half getting one version and the others getting the second variation. From there, you can track the progress and see which version elicits more responses. That will help our clients hone their messages and positioning. You’ll see which version garnered more click-thrus. And, with more information on what piques users interest, your team can deliver a more effective marketing message in the future.
- Another feature is customized auto-responses. If someone signs up for your enewsletter, the tool can immediately send out a response, such as thanking them or inviting them to sign up for another email product. Depending how much information the user shares at registration, the system can send follow up emails, such as inviting a user back or simply a gesture such as wishing them a happy birthday.
For our Indian clients, we are offering two production options to manage email marketing. We can build the tool and train your staff, and then your team will handle the campaigns. The second option is Sanmita staffers will write the content, assemble the emails and send them out to your list. What works best often depends on the size and capabilities of your staff.
Look for more news about this product in coming months!