Email Marketing, iPhone & iPad, Mobile, Responsive, Social Media 18 Oct 2013 Recruiting Needs a Digital Refresh As college admissions directors worry about enrollment, digital marketing is more important than ever. Young Americans -- those tech-savvy teens that colleges are trying to reach -- are heavy users… debbie.m
iPhone & iPad, Mobile, Responsive, Social Media, Uncategorized 16 Oct 2013 Why You Need Better Mobile Products Now Are you mobile products as sophisticated as your website? Answer honestly. If not, you better make improvements -- and fast. Smartphone and tablet usage in the US is soaring and… debbie.m
Social Media 14 Oct 2013 Why More People Should Watch Your Videos Online video usage is soaring, with young and older adults increasingly posting and viewing videos. And that means fresh marketing opportunities for organizations to reach users with targeted video messages.… debbie.m
Uncategorized 11 Oct 2013 LinkedIn Expands to University Pages LinkedIn is reaching out to the high school set with its new University Pages. The new feature allows colleges to create pages for their institution, and users can connect with… debbie.m
Mobile, Social Media 09 Oct 2013 Want to Reach Your Students? Try Texting Are your students missing assignments and updates? Perhaps it isn't your messages, but the way you're communicating. With college-aged students favoring SMS (text) messaging and social media, universities should take notice.… debbie.m
Mobile, Social Media 07 Oct 2013 Where Are You? Mobile Location Use Growing Listen up mobile marketers: More mobile users are taking advantage of location-based services on their devices. According to new data from Pew Research Center’s Internet Project, 74% of smartphone owners 18 and… debbie.m
Social Media 04 Oct 2013 Digital and Social Media Ad Spending Continues to Climb Digital advertising spending continues to climb among US business-to-business (B2B) and business-to-consumer (B2C) companies, while traditional ad spending is declining. B2C product companies expected digital ad spending to rise 11.1%… debbie.m
Higher Education 02 Oct 2013 Global University Ratings 2013 The 2013 rankings for universities across the globe are out and American schools claimed key top spots. According to the latest Academic Ranking of World Universities list, Harvard University is… debbie.m
Mobile, Uncategorized 30 Sep 2013 Digital Marketers to Double Mobile Spending Nearly a quarter of mobile marketers plan to double their mobile ad spending over the next two years, according to a new survey by the Interactive Advertising Bureau and technology… debbie.m
iPhone & iPad, Mobile, Uncategorized 27 Sep 2013 Sales of New iPhones Soar Just three days after launching its newest iPhone models, the upgraded iPhone 5S and lower-priced iPhone 5C, Apple says it has sold a record 9 million new phones. Apple says… debbie.m
