Mobile, Social Media 09 Oct 2013 Want to Reach Your Students? Try Texting Are your students missing assignments and updates? Perhaps it isn't your messages, but the way you're communicating. With college-aged students favoring SMS (text) messaging and social media, universities should take notice.… debbie.m
Mobile, Social Media 07 Oct 2013 Where Are You? Mobile Location Use Growing Listen up mobile marketers: More mobile users are taking advantage of location-based services on their devices. According to new data from Pew Research Center’s Internet Project, 74% of smartphone owners 18 and… debbie.m
Social Media 04 Oct 2013 Digital and Social Media Ad Spending Continues to Climb Digital advertising spending continues to climb among US business-to-business (B2B) and business-to-consumer (B2C) companies, while traditional ad spending is declining. B2C product companies expected digital ad spending to rise 11.1%… debbie.m
Social Media 20 Sep 2013 Yes, You Need a Social Media Marketing Plan! Ready to tell the legions of social media users about your organization? Using sites like Facebook, Twitter, LinkedIn and Pinterest are another way to touch potential clients. But, before you start posting,… debbie.m
Android, Email Marketing, iPhone & iPad, Modules, Responsive, SEM, SEO, Social Media, Theming, Usability, User Experience 16 May 2013 Developing Your College Website as an Effective Marketing Tool Just a couple of decades ago, marketing academic programs and recruiting students consisted of traditional methods of paid advertising, along with campus visits. Previously, for coverage, college recruiters relied on:… debbie.m
